If you’re among the one in four people who pay for a gym membership but hasn’t exercised for six months (go on, own up) or one of the 36 per cent who have recently cancelled their membership, it’s time to look beyond the gym for shape-up motivation. And this summer, you can find inspiration at your fingertips from a bounty of new social media fitness campaigns, guaranteed to get you moving. Already a great platform for exchanging workout tips and motivation, social media is now buzzing with more structured fitness campaigns tailored to your goals, whether you want to discover a new sport, up your running mileage or get off the couch and ready for the beach.
‘The great thing about online campaigns is that they’re here to inspire you whenever you’re ready to be inspired,’ says Chris Scott of London Sport, an organisation aiming to get one million Londoners more active by 2020, partly using social media campaigns. ‘They can be a way to fire you up to do more of what you’re already doing but they can also be the trigger to get you moving when you need a little nudge, perhaps while you’re crashed out on the sofa. Having a chance to be inspired into activity at those times is a great opportunity to shift you out of that passive mentality and into a process of getting active.’
So if you’re ready to be moved – and ready to move – here are the hottest, most inspiring campaigns to check out right now. On your marks, get set, google…
WHAT: #LDNMovesMe is a three-month digital initiative designed to inspire Londoners to celebrate and share the ways they get active, whether it’s an early-morning yoga class, a bike ride to the office, an after-work HIIT class or a weekend walk. It’s easy to join in and inspire other city-dwellers to get moving – just throw out a picture of your workout on social media and tag it with #LDNMovesMe. Then discover new ideas by checking what others are up to. ‘Whatever activity means to you, the #LDNMovesMe campaign is there to motivate you to do more of what you love,’ explains freerunning legend François ‘Forrest’ Mahop. The goal: ‘to build a community of Londoners who are healthier, happier, and more inspired to participate,’ explains Peter Fitzboydon, Chief Executive of London Sport. NEED TO KNOW: Make it a good post – the best content will be shared on the campaign’s microsite: ldnmovesme.com where you can also find more workout ideas.
WHAT: Runners – improve your stride by getting in the pool! This programme from Speedo aims to show you how swapping 5K on your feet for 1K in the water will help you become a fitter and stronger runner by reaping the benefits (improved endurance, core and upper-body strength) of a full-body workout through swimming. Designed by former ITU triathlete and duathlete Annie Emmerson, the MAKE 1K WET programme features 1K swim-training plans, from beginner to advanced, catering for people who are running anything from 5K to marathons. ‘Runners are mileage-driven, so it’s a great way to showcase that you can achieve as much through swimming as running,’ says Emmerson. Download a three-month plan from the Make1KWet hub at speedo.com to your smartphone. As you progress, share your results, tagging your tweets #Make1KWet. NEED TO KNOW: A recent international study of people who swim and run found that more than 85 per cent said swimming helps enhance their running performance.
WHAT: Short on shape-up time? Get fit on your way to work with this campaign designed to inspire you to switch your commute (by train, bus or car) with running or walking to work, helping you keep fit, save money and even get there faster. Enter your start and finish points and mode of transport of your commute on the landing page, which calculates the distance and time of the journey then creates a run/walk. Download the Racefully iphone app beforehand, and you can race against your commute. ‘It’s a fun and affordable way to add fitness into your life, plus helping the environment and saving money are big motivators,’ says Racefully co-founder David Naylor. Share your runs by using #LetsRunIt. NEED TO KNOW: You could also win a lightweight commuter’s backpack by iamrunbox worth £134. To be in with a chance, share your run to Facebook or Twitter and tag it #LetsRunIt.
WHAT: Sponsored by Lucozade Sport, this drive to get to get 1 million people moving more by 2020 kicked into action in October 2016 with Made to Move Sessions, a series of streamed workout classes hosted by influential sport and fitness ambassadors including IBF Heavyweight World Champion boxer Anthony Joshua and PT and social media influencer Emily Skye, available here. ‘This is a perfect platform to give everyone the access and knowledge they need to be fit and heathy,’ says Skye. NEED TO KNOW: Lucozade Sport has launched a Made to Move app as part of the campaign. Users can track their movement across a range of activities and are rewarded with giveaways and prize draws. ‘Just 5,000 steps could make you a prize winner,’ says Claire Higgins, Senior Brand Manager at Lucozade Sport. So, move more, win more!
WHAT: Sport England’s famous campaign to help overcome the fear of judgement that stops many women and girls from doing sport has evolved for 2017. Having encouraged 2.8 million 14- to 40-year-old women to do some or more activity, the advertising campaign features real women participating in their sports. You can look for activities – from archery to Zumba – to try in your area and get advice on getting involved in sport here. NEED TO KNOW: Inspire other women by making your own This Girl Can poster using the app at app.thisgirlcan.co.uk/#register and uploading it to social media. This Girl Can Workplace Tour will be taking yoga yurts to workplaces in the west of England, while other areas will have individual hashtags to help their communities boost participation.